call: +61 3 9802-5288
fax: +61 3 9803-8296
email
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Customer 7 Moments of Truth
Customer 7 Moments of truth
Going the extra mile
Watch for these seven moments of truth and if you go the extra mile at the right time, bang!
You'll have a lifetime customer.
Moment of truth:
- The moment your customer complains
- The moment one of your new customers comes back to place a second order
- The moment a customer has thanked you
- The moment one of your customers has been through a hard time because of a foul up on your (or their) part
- The moment a customer needs a favour from you
- The moment you see your customer in public
- The moment your customer brings in a referral
Perhaps the simplest way to harvest referrals from your customers is to write a simple letter asking them for their help.
Please call +61 3 9802-5288; email or fax: +61 3 9803-8296
for assistance to build your success campaign.
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