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Tom O'Toole, Beechworth Bakery, Tom OToole, customer service

About Tom
As a self confessed kindergarten dropout, who doesn't know his ABC's; Tom is living proof that anyone can achieve their dreams when they are prepared to do that little bit extra.

In 1984 Tom O'Toole purchased a struggling bakery in Beechworth and has turned it into one of Australia's greatest retail success stories. Tom happily shares the secrets of his success through his products and speaking engagements.

“Business is so simple, most of us miss it! Its simple – not easy, don't get simple and easy mixed up.”

Tom is extremely proud of his staff and encourages initiative and participation. He hires for attitude and trains for skills. He looks for enthusiasm, that highly contagious spark and believes in the power of the people in his business.

“I sell lamingtons and pies and my business is far from perfect. It's 5% technology and 95% psychology – its all about people, they are my biggest assets and without them there is no Bakery.”

And what is success for Tom?

“It's being able to live my life the way I choose and I choose to be a baker in rural Australia. It's having peace of mind, being a good father and husband.”

International Guest speaker
With over 100 speaking engagements around the world every year Tom is an inspiration and entertainer wherever he travels. He words of wisdom and experience come from the heart in an easy to understand format. His Books, Cookbooks, CDs and DVDs provide inspiration and fun to all ages.

Sea Gull managers
Tom says: "Business is about choices, money = options and cash. Simplify your business .. look, talk and thank the customer."

"Don't be a sea gull manager: crap all over the place, make a lot of noise and then take off."

Please call: +61 3 9802-5288; Fax: +61 3 9803-8296; or click to email
for assistance to build your success campaign


DVD/Books-Tom O'Toole


Breadwinner Book
Breadwinner Book
SKU: 15505



Our price: $19.95
(US$ 16.96)
including GST 10.00% ($1.81)


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Business Success work book
Business Success work book
SKU: 15507



Our price: $19.95
(US$ 16.96)
including GST 10.00% ($1.81)


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Secrets of the Beechworth Bakery Cookbook
Secrets of the Beechworth Bakery Cookbook
SKU: 15506



Our price: $24.95
(US$ 21.21)
including GST 10.00% ($2.27)


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Work together WIN together CD
Work together WIN together CD
SKU: 15501



Our price: $29.95
(US$ 25.46)
including GST 10.00% ($2.72)


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Drop Everything for the Customer DVD
Drop Everything for the Customer DVD
SKU: 15504



Our price: $198.00
(US$ 168.30)
including GST 10.00% ($18.00)


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Making Dough and Tom the Speaker DVD
Making Dough and Tom the Speaker DVD
SKU: 15500



Our price: $198.00
(US$ 168.30)
including GST 10.00% ($18.00)


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Combo Pack-Number 1
Combo Pack-Number 1
SKU: 15502



Our price: $240.95
(US$ 204.81)
including GST 10.00% ($21.90)


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Combo Pack-Number 2
Combo Pack-Number 2
SKU: 15503



Our price: $240.95
(US$ 204.81)
including GST 10.00% ($21.90)


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