call: +61 3 9802-5288
fax: +61 3 9803-8296
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Elevator Speech
Selling your plan
The elevator speech
The elevator speech is sometimes known as the One Minute Advertisement.
Imagine you enter an elevator on the ground floor with a successful Venture Capitalist.
You smile and the Venture Capitalist asks, and what do you do?
Before you reach the 10th floor, what do you say?
What is your business?
Who is the customer?
What is the Value/Benefit of your proposition?
What is the price?
What is your competitive advantage?
Who distributes your product or service?
What is your sustainability?
What is your exit/succession strategy?
AM or FM
Another approach.
Are you broadcasting on the AM or FM band?
Are your listeners tuned into AM radio WWD (What we do)?
That's boring.
WIIFM
Or are they tuned into FM radio WIIFM (What's in it for me)?
Now you have my attention!
Please call +61 3 9802-5288; email or fax: +61 3 9803-8296
for assistance to build your success campaign.
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